Garcia et al. (2009) Ethnographic Approaches to the Internet and Computer-Mediated Communication

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Contributed date

March 21, 2020 - 3:38pm

Critical Commentary

"[I]n the online environment direct interaction with participants is replaced by computer-screen data that are largely textual, but may include combinations of textual, visual, aural, and kinetic components. We show how the online environment requires adjustments in how ethnographers define the setting of their research, conduct participant observation and interviews, obtain access to settings and research subjects, and deal with the ethical dilemmas posed by the medium."


Garcia A. C., Standlee A. I., Bechkoff J., Cui Y. 2009. "Ethnographic Approaches to the Internet and Computer-Mediated Communication" Journal of Contemporary Ethnography (38: 52). DOI: 10.1177/0891241607310839

Group Audience