Madianou (2015) "Polymedia and Ethnography: Understanding the Social in Social Media"

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License

Creative Commons Licence

Creator(s)

Created date

March 21, 2020

Critical Commentary

"In this essay I argue that social media need to be understood as part of complex environments of communicative opportunities which I conceptualize as polymedia. This approach shifts our attention from social media as discrete platforms to the ways users navigate environments of affordances in order to manage their social relationships. Ethnography emerges as the most appropriate method to capture the relational dynamics that underpin social media practices within polymedia."

Source

Madianou M. 2015. "Polymedia and Ethnography: Understanding the Social in Social Media" Social Media + Society (Apr-Jun): 1-3. DOI: 10.1177/2056305115578675

Group Audience