Airoldi (2018) Ethnography and the digital fields of social media

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Created date

March 21, 2020

Critical Commentary

"Qualitative researchers struggle to study the transient fields of social network sites like Twitter through conventional ethnographic approaches. This paper suggests that, in order to step further, we should distinguish between the relatively stable ‘contextual’ fields of bounded online communities and the fluid, ‘meta-fields’ resulting from the aggregation of scattered communicative contents based on their metadata. [...]"


Airoldi M. 2018. "Ethnography and the digital fields of social media" International Journal of Social Research Methodology (21:6) 661-673, DOI: 10.1080/13645579.2018.1465622

Group Audience