"[...] What types of field relations stem from such social media-driven ethnography? And what kinds of data do these relations present to the ethnographer? [...] I argue that ethnography is already in possession of the methodological tools critically to assess the validity and value of data gathered or produced via Facebook including issues such as authenticity which are also pertinent to digital ethnography."
Dalsgaard S. 2016. "The Ethnographic Use of Facebook in Everyday Life" Anthropological Forum (26-1): 96-114. DOI: 10.1080/00664677.2016.1148011